PRESS RELEASE March 11, 2017
The EU’s General Data Protection Regulation will come into force in just under one year, on May 25, 2018. The regulation will affect all businesses with a customer information database. It will impose strict and specific rules on companies regarding the use of personal data. Once the regulation takes effect, personal data can only be used in customer service encounters. The consequences for businesses violating the directive will be extremely costly – reaching up to four percent of annual revenue.