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Ecosystems – why they matter and how to succeed in them

Oct 24, 2017 | Miika Soininen

Most of us are familiar with the idea of ecosystems surrounding hugely successful firms like Google, Amazon, Facebook, Apple and Microsoft. But what do we really mean when we talk about ecosystems? And beyond that, how do ecosystems generate business value? In today’s economy of speed, business ecosystems play a central role in building competitive advantage, so it is important to understand how ecosystems succeed and how they reward players.

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